The Media Marketer Process

Identify Commercial Objectives

Together, we develop an ideal strategy with a desired objective. Time, target cost, units, utility, and budget align with your business objectives specification.

Define Buyer Persona

We assess the most important variables to identify your ideal buyer, from broad characteristics like age, gender, and location, to more detailed psychological profiles and preferences. This helps us ensure our approach meets your specific needs.

Offers Based on “Pain Points”

We create an offer by solving a problem the target buyer has. True engagement is more easily achieved when we address and understand the root problems to enhance the purchasing processes.

On-Going Social Media Posting

We develop social media posts by analyzing and understanding traffic & brand recognition. This allows us to review user activity and verify information on our social media platforms to enhance social proof.

Audience Definition & Creation

We build your ideal audience through increasingly powerful user interactions that help improve cost per result in the medium and long term.

Creative Testing

It’s crucial to test the offer and the way it’s communicated — as platform costs can vary based on acceptance levels. Interest-based segmentation has been replaced by the information contained in the creatives, including the copy, content, and headline.

Data Analysis

We analyze variables related to the potential buyers’ behavior, customer journey, and acquisition costs at different stages. This allows us to make focused decisions, enhancing the performance of the strategies we implement.

Strategy Optimization & Retargeting

We optimize the strategy based on data analysis, results, and your business needs. We use foundational information from analyzing results to create insights with real data from existing and potential customers at various purchase intent levels. With this data, we focus on retargeting campaigns to achieve a better conversion cost.

Sales Conversion Cycle Optimization

It is crucial to focus on the final stage and closing the sale. This includes managing a sales pipeline or sales funnel, as well as implementing follow-up and closing strategies. Our goal is to help you identify control points and refine the sales process to optimize results.

Implementation of New Products & Services

We implement phased strategies — which dilute costs and risks — by understanding the strategy’s cycle and the assigned budget.

Recurring Purchasing

We develop a strategy to regain previous customers by ensuring a positive shopping experience that encourages recurring purchases of the same or new products and services.